Growth Experiment

EdTech SEO Growth Experiment

EdTech

A working hypothesis for compounding organic growth: fix the technical foundation, cluster keywords by intent, and let internal links push authority to money pages.

Trending up

Leads

Wk 4

CAC

↓

ROAS

↑

The Brief

  • Quality content with weak technical foundations — crawl issues and no internal linking meant Google rarely surfaced it for money keywords.
  • No keyword system, so effort spread thin across topics that could never convert.

Our Approach

  • Treat organic as an engineering problem: technical cleanup, intent-based keyword clusters, and a revenue-driven publishing order.
  • Rebuild internal linking so authority flows to the pages that sell.

What We Built

The system, not the screenshot.

Technical SEO Fixlist

Crawl, index, and Core Web Vitals issues prioritised by revenue impact.

Keyword Clusters

Topics mapped by intent across the funnel — informational to transactional.

Internal Link Map

Authority routing from supporting content to money pages.

What It Demonstrates

Judged by the outcome logic, not the pixel.

Compounding channel

Organic built on intent clusters compounds instead of peaking.

Cost-efficient growth

Lower CAC over time as organic replaces paid for the same demand.

Measurable pipeline

Rankings tied to conversions, not vanity keyword counts.

Our Playbook

What we'd take into your business.

Technical fixes unlock the value of good content

Keyword clusters beat scattered single-page attempts

Internal linking is the cheapest revenue channel on any site

Growth Experiment — shown as capability and thinking, not as a guarantee of results.

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