Performance Marketing

Fix These 5 Funnel Leaks Before Spending Another Rupee On Ads

The cheapest CPL improvement you'll ever get costs nothing extra in ad spend. It lives in your funnel. Here are the five leaks we find in almost every paid audit.

TellWell Team12 May 20268 min read

Leak one: the ad-to-landing mismatch

If your ad promises ₹499 off and the landing page leads with a newsletter signup, the click dies on arrival. Message match is the cheapest conversion win in digital marketing.

  • Headline and offer on the page match the ad exactly
  • The page loads in under 2 seconds
  • One primary action per page — not a menu
  • Trust signals above the fold where objection happens

The other four leaks

Mobile pages that render like desktop, forms that ask ten questions for one answer, no post-submit follow-up, and zero retargeting for the 97% who didn't convert. Fix tracking, fix the funnel, then debate the budget.

#Performance Marketing#Conversion
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SEO18 Aug 20268 min read

The Practical Guide To Measuring SEO ROI (Not Just Rankings)

Rankings are a vanity metric when they don't end in revenue. Here's the framework we use to tie SEO effort to pipeline — and how long you should expect real results to take.

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Social Media4 Aug 20266 min read

How To Build A Social Content System That Actually Generates Demand

Random posting never compounds. A content system with clear pillars, a proven hook library, and a production cadence does. Here's the structure we build for client brands.

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Performance Marketing21 Jul 20269 min read

7 Performance Marketing Mistakes That Quietly Drain Your Ad Budget

You don't always need a bigger ad budget. Often the fix is in the funnel, the tracking, or the creative. Here are the leaks we fix first when a brand's paid media underperforms.

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